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Last week, Facebook rolled out Reactions globally, allowing users on both desktop and mobile to choose from five additional emotional reactions (Love, Haha, Wow, Sad, Angry) along with the [...]

For a movie franchise that began before Facebook and Instagram were even born, Zoolander 2 has been absolutely dominant on their social media content, specifically over the last few weeks. In [...]

Leveraging social media is quickly becoming a must for  successful salespeople and that trend will only continue as we enter 2016. Yet even those who believe in the power of social selling often [...]

In previous posts, I’ve discussed using timely content to stay relevant and I’ve also touched on keeping your audience in mind while you’re giving a presentation. But this week, [...]

Earlier this week, I was discussing editorial calendars and social media planning with someone and the question arose, “How are major corporations supposed to structure their social media [...]

For decades, we’ve heard “The customer is always right,” especially in industries like restaurant and hospitality.  But in today’s age of social media, when every brand is more connected with its [...]