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Tag Archives for: "branding"
Home » Blog OLD » branding
Facebook Reactions: Practical Applications for Brands
By Ezra Chasser
In Blog
Posted March 1, 2016

Facebook Reactions: Practical Applications for Brands

Last week, Facebook rolled out Reactions globally, allowing users on both desktop and mobile to choose from five additional emotional reactions (Love, Haha, Wow, Sad, Angry) along with the [...]

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Zoolander 2: A Model Instagram Campaign
By Ezra Chasser
In Blog
Posted February 17, 2016

Zoolander 2: A Model Instagram Campaign

For a movie franchise that began before Facebook and Instagram were even born, Zoolander 2 has been absolutely dominant on their social media content, specifically over the last few weeks. In [...]

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More Social Selling, Less Social Spamming
By Ezra Chasser
In Blog
Posted December 21, 2015

More Social Selling, Less Social Spamming

Leveraging social media is quickly becoming a must for  successful salespeople and that trend will only continue as we enter 2016. Yet even those who believe in the power of social selling often [...]

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By Ezra Chasser
In Uncategorized
Posted February 27, 2013

You’re Not Your Customer

In previous posts, I’ve discussed using timely content to stay relevant and I’ve also touched on keeping your audience in mind while you’re giving a presentation. But this week, [...]

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By Ezra Chasser
In Uncategorized
Posted February 19, 2013

Be a Speedboat, Not a Cruise Ship

Earlier this week, I was discussing editorial calendars and social media planning with someone and the question arose, “How are major corporations supposed to structure their social media [...]

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By Ezra Chasser
In Uncategorized
Posted May 8, 2012

The Customer is STILL Always Right

For decades, we’ve heard “The customer is always right,” especially in industries like restaurant and hospitality.  But in today’s age of social media, when every brand is more connected with its [...]

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