Worth the Read: March 18, 2016

It’s time for another edition of “Worth the Read”, where I recap 5 of my favorite social media articles from the previous week. Here’s what’s worth the read for the week ended March 18, 2016:


Pinterest Ads Manager: How to Promote Your Pins Using Pinterest’s New Advertising Tools

by Ash Read via Buffer
Pinterest has released a new set of advertising tools for small business owners. This review covers how to use the Pinterest Ads Manager and how to make sure that you’re getting the most (including lots of free clicks/impressions) out of each of your Promoted Pins.


5 Blissful Lessons These Nightmare Headlines Can Teach You

by Demian Farnworth via Copyblogger
Learning from your mistakes is good; learning from somebody’s else’s mistakes is even better. From avoiding scary words to striking an emotional cord, this post details the best strategies and tools to analyze your headlines and get the most out of every piece of content you produce.



Here’s How to Combine Storytelling and Data to Produce Persuasive Content

by Nichole Elizabeth DeMeré via Moz
Every great piece of content needs to tell a story. But there’s more to it than that. In order to really hit home with your content, you need to back that story up with effective data and drive your point home with a clear and concise data visualization. Storytelling + Data = Killer content.



Why Marketing ROI is Never a Guarantee

by Lisa McDermott via Hubspot
In a professional landscape of annoying jargon, ROI might be the most overused acronym of all. Any marketer, specifically if you work in social media marketing, has dealt with clients or bosses asking how to quantify your ROI. This article examines the downfall of a guaranteed ROI and a better alternative to help set and achieve increasing goals, rather than setting a hurdle to vault over.


Twitter’s algorithmic timeline is now live by default for everyone

by Stan Schroeder via Mashable
A few months ago, Twitter rolled out a Facebook-style algorithmic timeline, much to the chagrin of many of its power users. To assuage those concerns Twitter allowed users to keep their chronological news feed and told users they would only see the algorithmic timeline if they opted into it in their Settings. Well, not anymore. Starting this week, Timeline’s are the new default for Twitter users. But not to worry, if you love your chronological news feed, you can still opt out of the “Show me the best tweets first” feature if you want.

Those are my five picks for this week. What articles did you find that you thought were worth the read? Comment below or tweet at me @echasser. Thanks for reading!

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