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Monthly Archive for: "January, 2014"
Home » Blog OLD » Archives for January 2014
Opportunity Cost of Superbowl Ads
By Ezra Chasser
In Blog
Posted January 29, 2014

Opportunity Cost of Superbowl Ads

This year, a 30-second Superbowl ad will cost advertisers a record $4M. Excluding the production cost of a TV commercial, and the hyper-focused targeting that online advertising provides, that [...]

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How Facebook Shot Itself in the Foot
By Ezra Chasser
In Blog
Posted January 20, 2014

How Facebook Shot Itself in the Foot

Facebook’s changes to the News Feed have been billed as an effort to improve their user’s experience and “show the right content to the right people at the right time”. On [...]

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PPC vs. Traditional Ads: A Battle of Biblical Proportions
By Ezra Chasser
In Blog
Posted January 15, 2014

PPC vs. Traditional Ads: A Battle of Biblical Proportions

David (PPC) vs. Goliath (Traditional Ads) A classic tale and an oft-used analogy for any underdog going up against a huge opponent. But what if the story wasn’t about the little guy taking [...]

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The Pros and Cons of Twitter
By Ezra Chasser
In Blog
Posted January 2, 2014

The Pros and Cons of Twitter

Twitter’s recent stock action and impressive fourth quarter has made it an attractive topic for discussions around the microblogging site and what its strengths and weaknesses are. As a [...]

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