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This year, a 30-second Superbowl ad will cost advertisers a record $4M. Excluding the production cost of a TV commercial, and the hyper-focused targeting that online advertising provides, that [...]

Facebook’s changes to the News Feed have been billed as an effort to improve their user’s experience and “show the right content to the right people at the right time”. On [...]

David (PPC) vs. Goliath (Traditional Ads) A classic tale and an oft-used analogy for any underdog going up against a huge opponent. But what if the story wasn’t about the little guy taking [...]

Twitter’s recent stock action and impressive fourth quarter has made it an attractive topic for discussions around the microblogging site and what its strengths and weaknesses are. As a [...]