It’s rare that I find a product that I’m so immediately compelled by that I have to write about it. But yesterday, I discovered Sum All and here we are.
Truth be told, I am sure that I haven’t even uncovered its full capabilities as of yet. But what I do know is that this is a small business owner’s best friend: simple, clean, all-encompassing, and best of all– free. Here’s what I’ve got so far:
You connect Sum All to all of your online activity. Not just social media, but eCommerce (Shopify, Amazon,PayPal), online advertising (Adwords, Adsense, bing ads), Google Analytics, and email marketing (Constant Contact, MailChimp):
Sum All pulls all the data from all of your platforms into one easy-to-manage dashboard with daily statistics for each platform. They have even created metrics of their own based on engagement, reach, and brand advocacy.
From there you can create your own statistics. For example, you can chart a line for “Engagement activity/Facebook posts” to see how much engagement PER post you’re getting on any single day. You can then chart that line against your daily store revenue to see how social engagement effects your online revenue.
And last, but not least, you can set goals for yourself based on any/all of these statistics and track your progress against your goal during a certain period. This isn’t so unique to this platform, but the wide range of channels that you can set goals for, and custom statistics that you can track makes them especially useful.
As I said earlier, there’s MUCH more to be discovered on this front, but I’m very excited to see where it leads and extremely optimistic for the future of this tool. If you’re not already using this tool, I would sign up ASAP because I can’t imagine this being free once it leaves beta. Have you ever seen anything as comprehensive as this?
Note: This post was not sponsored in any way by SumAll.com, nor have I ever spoken to any of its employees. In fact if I had, they probably could have given me some better information than what I’ve determined from 24 hours of testing on my own.