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Monthly Archive for: "February, 2013"
Home » Blog OLD » Archives for February 2013
By Ezra Chasser
In Uncategorized
Posted February 27, 2013

You’re Not Your Customer

In previous posts, I’ve discussed using timely content to stay relevant and I’ve also touched on keeping your audience in mind while you’re giving a presentation. But this week, [...]

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By Ezra Chasser
In Uncategorized
Posted February 19, 2013

Be a Speedboat, Not a Cruise Ship

Earlier this week, I was discussing editorial calendars and social media planning with someone and the question arose, “How are major corporations supposed to structure their social media [...]

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By Ezra Chasser
In Uncategorized
Posted February 11, 2013

The Dangers of Over-Segmenting

Market segmentation. It’s a staple of every Marketing class across the country: Your consumers are different, so if you talk to them differently, your message will be more effective. But [...]

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