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In previous posts, I’ve discussed using timely content to stay relevant and I’ve also touched on keeping your audience in mind while you’re giving a presentation. But this week, [...]

Earlier this week, I was discussing editorial calendars and social media planning with someone and the question arose, “How are major corporations supposed to structure their social media [...]

Market segmentation. It’s a staple of every Marketing class across the country: Your consumers are different, so if you talk to them differently, your message will be more effective. But [...]